From: Matt Swain [mswain@northaxis.com]
Sent: Tuesday, June 17, 2008 7:21 AM
To: Margo Dreyer
Subject: News from NorthAxis

Follow Up Flag: Follow up
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NorthAxis Newsletter
Contacting College Coaches June 15, 2008 
Dreyer Family 

Welcome to the NorthAxis Newsletter.  The goal of this publication is to provide much needed college hockey recruiting information to today's players and families.  We will focus on helpful hints and tips to help you successfully maneuver through this complex process. 
 
College Hockey
Reaching Your Goals 
Reaching the college hockey level is not easy for 99% of us.  Questions, waiting by the phone, sleepless nights, are just some of the things most people encounter during this grueling process.  There is a right way and a wrong way and in order to succeed, players and families need to be equipped with essential information regarding the college hockey recruiting process.  The window of opportunity is small and the competition today is tougher than ever; a proactive approach is a must.
 
Letters From Colleges
 
Over the course of your recent hockey career you may have come home from school to find a letter with a "University of Wisconsin" logo in the top left corner, addressed to you.  If you have received a recruiting letter or multiple letters, I'm going to let you in on a little secret; it really doesn't mean anything. 
 
I certainly understand the excitement of coming home and receiving letters from schools...the more the better.  The unfortunate reality is that a lot of players receive this form letter along with a profile to fill out.  I am in a fortunate position where I speak with college coaches quite regularly and it amazes me when a coach has never heard of a player who just received a recruiting letter signed with the coaches name.
 
If a letter like this comes in; do what is asked meaning fill in the profile and send it back (this goes for any contact; if any coach calls, return the call), just don't get your hopes up.  You can always tell the degree of interest from any letter; a form letter is easy to pick out and is not to be taken too seriously.  A personal letter indicating that "...we are officially recruiting you..." is certainly different and something to get excited about.
 
Contacting College Coaches
When first contacting college coaches, a specific approach is required.  Remember, coaches get bombarded with letters, faxes, emails of interest on a regular basis, many of whom are unknown to the coaching staff.  An approach I encourage players to take on is fairly basic but effective. 
 
Initially, an introduction letter should be drafted indicating your interest in a selected school's hockey program as well as your interest in what they have to offer academically.  Include a brief description of who you are and what you have to offer (on the ice and in the classroom) and don't forget to include particulars such as your position, age, grade, and team info.  It's also a good idea to include upcoming activity considered to be a potential scouting opportunity.  All this can be said in a short, two paragraph email.
 
EMAIL
In my opinion, email is the best way to send introductory notes for many reasons; convenience being the major one.  Coaches can be anywhere when sending and receiving email.
 
PARENTS
Another point to consider is that parents' opinions are considered biased for obvious reasons and are rarely taken seriously.  For this reason alone, it is important that the letters of interest come from the players.
 
FOLLOW-UP
When following-up with coaches, remember one minor detail; don't.  Your introductory note to colleges are to simply introduce yourself; tell the coaches who you are; what you have to offer; and that you would like to be considered. 
 
The end of your intro note should not say things like; "I look forward to hearing back from you..." or "Please respond at your earliest..."  Most coaches will get back to you if they can.  If not, you will have plenty of opportunity to send periodic updates.  For example; if you have a few tournaments or hockey related events going on over the summer, it's not a bad idea to send an update to a few of the schools you're interested in reminding them of where and when they can find you. 
 
The competition today is great and continues to grow each year.  With so many players and so few positions available, your success will depend on your approach.
 
Hockey Resume
 
Once you begin contacting schools, it's a good idea to assemble a hockey resume of your own that must be updated on a regular basis.  Resumes need to be as detailed as possible but also as brief as possible.  Try not to exceed 1-2 pages.
 
Include items such as all current and previous statistics; team information; academic information such as GPA and test scores; something about you that will help to distinguish you from 1000 other players; all contact information; upcoming schedules; and an overview of what you have to offer.
 
It's a good idea to include your resume when contacting college coaches and always remember, coaches want players who want to go to their school.
 
--- Tips ---
1) Keep track of all correspondence.  When you reach out to a coach, catalog the important details; date; name of coach; main points; etc.  If you end up talking to numerous schools, the ability to refer to your notes can prove to be invaluable.
 
2) Don't bug college coaches!  Without going into detail; I was talking with a coach, who will go unnamed, not long ago.  During his/her 4 day vacation, he/she received over 20 voicemail messages from one player.  This former Division I prospect found it very difficult to find a home for the next four years.  Word spreads quite quickly in the hockey world.
Featured Colleges
 
Niagara University
Niagara University educates its students and enriches their lives through programs in the liberal arts and through career preparation, informed by the Catholic and Vincentian traditions.
 
Niagara University, New York 
 
Trinity College
 
The heart of Trinity's educational excellence is the close personal encounter between professor and student. This intellectual partnership opens a world of ideas and launches a life long pursuit of knowledge. Students are challenged to think critically and creatively, and learn to develop effective communication and argumentation skills. Passions are ignited and they learn to draw new connections, share experiences, and become responsible citizens.
 
Hartford, Connecticut
 
 
NorthAxis has been helping families with the recruiting process for 4 years now and we understand that information is the key.  We are here to help you find the answers to all your questions and allow you to be in control of your college hockey destiny.  Suggestions for potential topics are encouraged and please feel free to contact me at any time.
 
Sincerely,

Matt Swain
NorthAxis
617-312-6538
 
In This Issue
Contacting Coaches
Featured Schools
Quick Links
Featured Sponsor
 
Beantown Classic Hockey Tournament
 
The Beantown Classic will be hosting the fourth annual invitation only showcase tournament August 15-17 in Boston, MA.  For details, please visit beantownclassic.com.
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